What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Colonial Subaru dedicated locally to the Love Promise?

I believe in being more than a Subaru retailer. I believe in being part of my community. In setting an example. In building lifelong relationships. And in ensuring the love is felt not just by our customers, but by all. Not because it is good for business. Because it is the right thing to do.Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Ridgefield Operation Animal Rescue-ROAR
Save the Sound- CT Coastal Cleanup
The Women’s Center of Greater Danbury, Dorothy Day Hospitality House , Meals on Wheels of Ridgefield , Family and Children’s Aid
Ability Beyond
 Subaru Love Promise Heart

Love Promise Stories from Colonial Subaru

Subaru and Colonial Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Colonial Joins Save the Sound in CT Cleanup Event  –  Annalisa P

Thank you Colonial Subaru for participating in the “Subaru Loves the Earth” Connecticut Cleanup event this year with Save the Sound! We appreciate the great turn out your dealership had despite the pandemic and your clean up really made a big difference in keeping Lake Kenosia of Danbury and the surrounding park clean. The total amount of trash collected over nine cleanups was over 800 pounds! Cigarette butts, tiny plastic pieces, and food wrappers topped the list of the most common items picked up. PPE was a new category for this year, and volunteers picked up a total of 63 gloves and masks. As another example, it takes 450 years for a plastic beverage bottle to decompose, and your team collected 45!! Save the Sound is grateful for the support of your dealership, the volunteers from the community, and the local Girl Scout troop who joined in. You all made this cleanup event so successful!

Colonial Subaru Supports Annual SafeWalk  –  Mackenzie C

As a proud Subaru owner, I was honored to join Colonial Subaru’s SafeWalk team, “Colonial Cruisers,” in walking to raise awareness to end domestic violence in our community. By registering through the dealership, I was able to secure sponsorship donations and help the Women’s Center of Greater Danbury in their mission. This 4K walk is an event I have participated in several times before, alongside hundreds of others at the Danbury Fair Mall. This year, due to Covid 19, it was virtual, where team members would walk, run or bike in small groups anytime over the designated weekend. On Saturday, October 3rd, my group, which consisted of three generations of women, walked the four miles in an afternoon of solidarity with a true sense of pride in the cause we were supporting. I am grateful to the Women’s Center for the essential work they do, providing free programs and services to our area, and continuing this wonderful event despite the pandemic. Many thanks to Colonial Subaru for extending the invitation and opportunity to be a part of their team and contribute in a meaningful way!

Save the Sound  –  nicole h

My name is Nicole. My dad, Corey Henderson, works at Colonial Subaru in Connecticut. A few weekends ago we met with someone from Save the Sound and gathered some people to clean up a local river and park. It felt good to know we were making a difference and that Subaru really cared. The Subaru Love Promise is a great initiative that brings the community together. So far, I've attended the Save the Sound day and the Ridgefield Animal Shelter adoption. Many different people come to these, whether it be friends, loyal customers or someone who stumbled upon an ad that made them interested. The companies or foundations involved stand for great causes and actually want to make a difference. Everyone representing Subaru at these events were helpful and you could tell they really cared. I'm happy to see a company and their employees so involved.

Colonial Subaru Empowers Ability Beyond  –  Cathie P

Through their generosity and compassionate commitment to the people served by Ability Beyond, Colonial Subaru of Danbury helps people with disabilities to live, work and thrive as members of their community. Colonial Subaru of Danbury’s Share the Love generosity each year supports Ability Beyond’s work to empower every person—no matter their ability. With programs in Norwalk, Bethel and Chappaqua, NY, Ability Beyond’s services and resources profoundly impact the quality of life for more than 3,000 people with disabilities each year in Connecticut, New York and throughout the US. For over 60 years, Ability Beyond has led the way in providing independent housing, community-based day programs, award-winning employment initiatives, and creatively-adapted communication devices—all to support optimum well-being and honor the dignity and pride of people with developmental, intellectual, autism spectrum and mental health disabilities. Above and beyond our direct care services, Ability Beyond is an innovative force for all people throughout the health and human services arena. Colonial Subaru of Danbury helps to make the Beyond in our name and our mission possible for everyone who needs Ability Beyond—we are deeply grateful!

Spreading "Warmth" to patients  –  Daniela V

This is our first year partnering with Colonial Subaru to spread the hope, love and warmth to patients to the Danbury Hospital. We were lucky to donate 80 beautiful blankets to the hospital to spread to their patients. As patients are in the infusion center for hours at a time these blankets keep the patients warm. They were also given cards of hope that customers filled out in the display room at Colonial Subaru which will be given to the patients as well to give me positivity and courage.

Changing Lives with Colonial Subaru  –  Danielle C

As President and Vice President of Colonial Automobile Group, David and Darren Beylouni have generously advanced the mission of Ability Beyond for years—selecting us to benefit from Subaru “Share the Love” sales events in Connecticut and New York, and raising more than $200,000 for the agency. Together we empower more than 3,000 people with autism, traumatic brain injuries, and developmental disabilities to live and work with independence in communities of their choice. One of these people is Michael Montgomery, a bright and curious 29-year-old man with cerebral palsy. Michael was highly-dependent on staff just two years ago - but today he is a leader and staff trainer at Ability Beyond, teaching people with disabilities to remove everyday barriers to independence through mainstream technology. This work is made possible by a special program called The TIP Squad—which runs entirely on philanthropic support. “I felt like a helpless person before, and then [the TIP Squad] showed up,” said Michael. “Anything to do with tech, I’m good at. But the part that I like most is helping people, and I can make a difference in people’s lives. ”Michael was not born with a disability, but developed cerebral palsy as a child. With support from community partners like Colonial Subaru of Danbury, he has discovered new strengths in adulthood. "It used to be very stressful," said his father, Joe. "When we found Ability Beyond, it was like going from whitecaps to smooth water."