What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Colonial Subaru dedicated locally to the Love Promise?

I believe in being more than a Subaru retailer. I believe in being part of my community. In setting an example. In building lifelong relationships. And in ensuring the love is felt not just by our customers, but by all. Not because it is good for business. Because it is the right thing to do.Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Ability Beyond
 Subaru Love Promise Heart

Love Promise Stories from Colonial Subaru

Subaru and Colonial Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Colonial Subaru Empowers Ability Beyond  –  Cathie P

Through their generosity and compassionate commitment to the people served by Ability Beyond, Colonial Subaru of Danbury helps people with disabilities to live, work and thrive as members of their community. Colonial Subaru of Danbury’s Share the Love generosity each year supports Ability Beyond’s work to empower every person—no matter their ability. With programs in Norwalk, Bethel and Chappaqua, NY, Ability Beyond’s services and resources profoundly impact the quality of life for more than 3,000 people with disabilities each year in Connecticut, New York and throughout the US. For over 60 years, Ability Beyond has led the way in providing independent housing, community-based day programs, award-winning employment initiatives, and creatively-adapted communication devices—all to support optimum well-being and honor the dignity and pride of people with developmental, intellectual, autism spectrum and mental health disabilities. Above and beyond our direct care services, Ability Beyond is an innovative force for all people throughout the health and human services arena. Colonial Subaru of Danbury helps to make the Beyond in our name and our mission possible for everyone who needs Ability Beyond—we are deeply grateful!

Spreading "Warmth" to patients  –  Daniela V

This is our first year partnering with Colonial Subaru to spread the hope, love and warmth to patients to the Danbury Hospital. We were lucky to donate 80 beautiful blankets to the hospital to spread to their patients. As patients are in the infusion center for hours at a time these blankets keep the patients warm. They were also given cards of hope that customers filled out in the display room at Colonial Subaru which will be given to the patients as well to give me positivity and courage.

Changing Lives with Colonial Subaru  –  Danielle C

As President and Vice President of Colonial Automobile Group, David and Darren Beylouni have generously advanced the mission of Ability Beyond for years—selecting us to benefit from Subaru “Share the Love” sales events in Connecticut and New York, and raising more than $200,000 for the agency. Together we empower more than 3,000 people with autism, traumatic brain injuries, and developmental disabilities to live and work with independence in communities of their choice. One of these people is Michael Montgomery, a bright and curious 29-year-old man with cerebral palsy. Michael was highly-dependent on staff just two years ago - but today he is a leader and staff trainer at Ability Beyond, teaching people with disabilities to remove everyday barriers to independence through mainstream technology. This work is made possible by a special program called The TIP Squad—which runs entirely on philanthropic support. “I felt like a helpless person before, and then [the TIP Squad] showed up,” said Michael. “Anything to do with tech, I’m good at. But the part that I like most is helping people, and I can make a difference in people’s lives. ”Michael was not born with a disability, but developed cerebral palsy as a child. With support from community partners like Colonial Subaru of Danbury, he has discovered new strengths in adulthood. "It used to be very stressful," said his father, Joe. "When we found Ability Beyond, it was like going from whitecaps to smooth water."