Colonial Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Colonial Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Colonial Subaru dedicated locally to the Love Promise?
I believe in being more than a Subaru retailer. I believe in being part of my community. In setting an example. In building lifelong relationships. And in ensuring the love is felt not just by our customers, but by all. Not because it is good for business. Because it is the right thing to do.Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Ridgefield Operation Animal Rescue-ROAR
Save the Sound- CT Coastal Cleanup
The Women’s Center of Greater Danbury, Dorothy Day Hospitality House , Meals on Wheels of Ridgefield , Family and Children’s Aid
Ability Beyond
Love Promise Stories from Colonial Subaru
Subaru and Colonial Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Awareness, Hope and Change-My SafeWalk Experience - Morgan C
I have grown up knowing about the incredible work the Center for Empowerment and Education (CEE) does in our community. I have attended many events with my mom and sisters over the years and learned about CEE's commitment to supporting women and families affected by Domestic Violence. I understood the importance of this mission, but I admit, I thought of it as an "adult" problem far away from my reality. That all changed this year. At 21, many of us in my circle of friends have had ups and downs when it comes to dating, but for the first time I witnessed a close friend struggle through a nightmare that she thought was a love story. No one truly knew what was happening until the end, but it turns out that for over a year, this friend experienced intense psychological manipulation, stalking, emotional torment, and a painful cycle of hurt. It was well hidden because the landslide of apologies, love bombing and promises to change that always followed leaving no real trace of the cycle. What I personally witnessed was a friend pulling away- she turned down plans and spent all of her time with him… Ok..not great but not a waving red flag either. Until one night after an incident that got physical, she finally found the strength to tell what was happening. We were shocked and tried our best to help but he had such a hold on her that the breakup did not last long. And round and round it went. She begged us not to make a big deal about anything because she wanted to keep the peace. Thankfully she finally told her parents who intervened. Ultimately she had to leave school and continue classes online to break free of him. It was a huge price to pay as she could no longer be carefree on campus and just enjoy friends and fun without fear like everyone else. I keep thinking that her emotional scars may run deeper than even she knows at this point. Watching someone I care about navigate that experience changed the way I understand relationship violence. It made me realize that abuse does not discriminate by age, and that young women, including those of us in college, are not immune. In conversations amongst my friends I now believe some of us act like love requires sacrifice at any cost, that the good moments somehow make the painful ones ok, or that we have to accept any behavior to be worthy of love. We need to change that narrative. Love should never require us to lose ourselves, compromise our safety, or accept fear and manipulation in exchange for a boyfriend. As a summer intern at Colonial Subaru, I have first hand knowledge of the support they provide to CEE and its mission. I truly wish a place like this was known to my friend at the time she needed it…maybe such a place does even exist but needs more exposure. For this reason and so many others I will always step up to raise awareness. This year, I proudly put on my SafeWalk shirt and walked with my mom in our neighborhood, answering a few random questions about our shirts from people passing by, then on we went on to join in at one of the organized group walks with others from my family and the Colonial Subaru team. The peaceful reflection of my first walk and then the camaraderie of the group event each brought something valuable to my experience. As I listened to the speakers I was inspired to do more than simply acknowledge that this issue exists, I also wanted to help raise awareness, contribute to fundraising efforts, and stand alongside others who believe that every woman deserves to feel safe, supported, and loved. I walked for my friend, but I also walked for every young woman who may be silently questioning her relationship, blaming herself for someone else's behavior, or believing she must accept the bad to hold on to the good. I walked for those who have not yet found the words to describe what they are experiencing, those who are afraid to ask for help, and those who need to know that they are not alone. Participating in SafeWalk was a reminder that awareness begins with honest conversations and being there for someone who needs you. I am grateful to know that CEE is available 24/7 365 days a year with no charge. Amazing. I am proud to have been part of this year's SafeWalk and grateful to my mom and Colonial Subaru for supporting such an important cause for those in need. My friend is doing ok and moving on with her life…she counts herself lucky. I truly hope for those I love there is never a next time.
Make-a-Wish and Colonial Team Welcome Home Danbury Boy from Dream Vacation - Nicole P
Every once in a while, something happens that reminds us that there are things going on right in our own backyard that we might not otherwise be aware of. For me, that was being part of a special welcome-home celebration for a young boy whose "wish" brought so many people together. This child was diagnosed with pulmonary hypertension, a complication related to heart disease, when he was just eight months old. Because of his condition, flying isn't an option for him, so when he made his Make-A-Wish, it had to be to a place he and his family could get to by car. His wish turned out to be a perfect fit for a seven-year-old boy who loves horses and had never been to a water park. At Rocking Horse Ranch, he was able to enjoy both, along with plenty of other activities. More importantly, the trip gave him, his mom, dad, and brother a chance to step away from the challenges of everyday life and simply enjoy being together as a family. When he returned home, Make-A-Wish helped arrange a special welcome celebration at Colonial who generously sponsored the entire trip. For added excitement, the Danbury Police Department was asked if a few officers could escort the family to the dealership for a small celebration. A few officers turned into more than a dozen, and the Chief of Police came along, too. It was an incredible sight to see so many people show up just to make one young boy feel special. One of the highlights was watching the Chief make both the boy and his brother honorary police officers. Their excitement was wonderful to see, and it was sweet how much the moment meant to them. To keep the spirit of the family's trip to Rocking Horse Ranch going, those of us at Colonial Subaru, along with the Make-A-Wish team, wore cowboy hats to welcome him home. We cheered, celebrated, and did our best to make the day memorable. There were also some very special gifts waiting for him from the Colonial owners, including a signed jersey from his idol, Cristiano Ronaldo. Seeing his reaction to that gift was really incredible. He was so excited! In turn, he gave our owner, a heartfelt thank you note with a beautiful drawing of a horse. It was truly a moving moment. It was awesome how many people came together for this family. The Make-A-Wish team, the Danbury Police Department, our Colonial team, and the boy's family all shared in the celebration and listened to his mother tell about his medical journey and complicated childhood. We had never met him before that day, but everyone was there for the same reason…to make him feel special and show him how happy we were to celebrate his wish being granted. I felt lucky to be there, to cheer him on, and to wear a cowboy hat in his honor. It was a simple gesture, but being part of a group that wanted to make this family feel supported was meaningful to me. I hope he and his family will always remember their time at Rocking Horse Ranch and the warm welcome they received when they returned home. I know those of us who were there will remember it, too. I'm grateful I had the chance to be part of that day and to help show this family just how much their community cares. I'm also proud to work at a place with such heart to give back when they can!
Colonial Subaru Brings Comfort and Hope to Families at Praxair Cancer Center-Danbury Hospital - Daniela V
Colonial Subaru partnered with Blood Cancer United® (formerly The Leukemia & Lymphoma Society) and Praxair Cancer Center at Danbury Hospital through the Subaru Loves to Care® initiative. On July 1, 2026, Colonial Subaru donated blankets and messages of hope to support cancer patients and their families. Praxair Cancer Center at Danbury Hospital is incredibly grateful for Colonial Subaru's generous donation of blankets which will be distributed to patients undergoing cancer treatment. These thoughtful gift help provide comfort, warmth, and encouragement during a difficult time. Representatives from Colonial Subaru, Blood Cancer United, and Praxair Cancer Center at Danbury Hospital came together to celebrate this meaningful donation and the impact it will have on local families affected by cancer. The event highlighted the power of community partnership and a shared commitment to supporting patients throughout their cancer journey. A special thank you to the dedicated staff at Praxair Cancer Center at Danbury Hospital, who go above and beyond every day for patients and families facing blood cancers. We are deeply grateful to Colonial Subaru for their generosity, compassion, and continued commitment to "Loving to Care" for blood cancer patients and their loved ones.
The Arbor Day Tree Event at Colonial Subaru - Sarah R
I've been a Subaru owner for years, but being part of the recent Arbor Day Foundation tree giveaway at Colonial Subaru reminded me once again why my family continues to choose Subaru time and time again. As someone who cares deeply about the environment, every decision I make matters- from the products I buy to the vehicle I drive. For me, Subaru has never just been about getting from one place to another. It's about aligning with a brand that genuinely shares the same values I hold close to my heart. When Colonial Subaru sent out an invitation to customers to reserve one of the 100 trees being gifted through the Arbor Day Foundation initiative, I immediately signed up. I was so excited to choose an Allegheny Serviceberry which is a beautiful native tree that birds are known to love. Knowing that this small addition to my yard will help provide food and habitat for wildlife while also contributing to cleaner air made the experience feel incredibly personal and meaningful to me. Receiving that tree felt like more than a simple thank you. It felt like a promise… a promise to continue caring for the planet together. Planting trees across the country is such a meaningful way to help reduce our carbon footprint and leave something lasting for future generations. Knowing that my dealership is actively participating in that mission makes me proud to be part of the Subaru family. That commitment to the environment is something I've seen consistently through Subaru Loves the Earth and through Colonial Subaru's local efforts as well. From the annual clean-up events in partnership with Save the Sound to handing out free seed packets on Earth Day, these events show that caring for the Earth isn't just a marketing message, it's something they truly live out in the community every year. Of course, I also love Subaru because the vehicles themselves are exactly what my family needs. Safety, reliability, capability, and comfort have always made Subaru the perfect fit for our lifestyle. And now, seeing the brand-new Subaru Uncharted has me even more excited about the future of the brand. Subaru continues to innovate while staying grounded in what matters most: protecting the people inside the vehicle while also helping protect the world outside of it. In a world where it's easy for companies to say the right things, Subaru and Colonial Subaru continue to actually do them. That matters to me as a customer, a parent, and an environmentalist. Choosing Subaru feels bigger than choosing a car, it feels like choosing a company that is actively working toward a healthier planet for all of us. Thank you Colonial Subaru, for continuing to support causes that make a real difference. Keep up the amazing work!
The Center for Empowerment and Education-Together for Change - Danielle B
Recently I attended The Center for Empowerment and Education's Annual Dinner, Together for Change, and was reminded that love is not just something we say - it is something we promise through our actions. As the ballroom filled and every table shimmered beneath the lights, there was an unmistakable feeling of hope in the room. The evening felt magical, but beneath the elegance and celebration was a mission rooted in courage, healing, and humanity. One by one, attendees listened to powerful stories that showed just how life-changing the Center's work is for individuals and families throughout our community. All services are offered 24 hours a day, 7 days a week, 365 days a year. Completely confidential. Completely free of charge. I felt especially proud knowing that our family business, Colonial Subaru, continues to stand beside the Center as a longtime sponsor and Share the Love partner. Supporting an organization that protects and empowers survivors of interpersonal violence is not only a responsibility, it is a privilege. I was equally proud watching my sister complete her second year as a board member. Her dedication, compassion, and leadership continue to make a meaningful impact on the Center's mission, and seeing her contribute so deeply to this cause made the night even more special for our family. The energy in the room was unforgettable. The live auction brought excitement and laughter, while the paddle raise truly brought the house down with nearly every hand raised in support. It was a beautiful reminder that when a community comes together with purpose, incredible things can happen. But the true heart of the evening was never the ballroom, the auction, or the celebration. It was the survivors- the women, men, and children whose lives have been affected by domestic abuse and sexual assault. Hearing their stories was heartbreaking, especially knowing how common this reality is within our own communities and beyond. Their courage is impossible to put into words. Leaving the dinner, I realized this is what a love promise really means: standing beside those who need support, giving back when you are able, and helping create safety, dignity, and hope for others. Being in a position to contribute both personally and professionally is an honor I never take for granted. Together, we truly can create change.
Warm Coats and Bright Smiles at Bethel YMCA - Elle C
With so many demands on today's families, parents need all the support they can get. The YMCA provides a safe, welcoming place where children can learn basic skills, build healthy, trusting relationships, and develop self-reliance, guided by the core values of caring, honesty, responsibility, and respect. In late January, the second annual Operation Warm coat event was set up at the Bethel Y during afternoon pick up time for their learning program and after-care families making it easy for children and parents to attend together. Each child was able to choose a brand new winter coat, and afterward, the children proudly signed a thank you board for Colonial Subaru. The board was returned to the dealership, where it is now displayed as a reminder of the impact this partnership has on local families. Through Subaru Loves to Help, Subaru of America partners with Operation Warm to support retailers like Colonial Subaru in providing warmth, dignity, and care to families in need. Together, they deliver brand new winter coats to children who need them most, offering not only protection from the cold, but also comfort, confidence, and the reassurance that their community cares. This partnership shows Subaru's commitment to being more than a car company and to stepping up when it matters most. Volunteering at this event was incredibly moving. As families arrived, it was easy to see how much choosing a warm winter coat meant to both parents and children. What really stood out was seeing some kids wearing the Operation Warm coats they received last year… many now too short in the arms or snug around the middle. Their joy was unmistakable as they picked out bigger, brand new coats, and to my surprise, several even chose the same color and style again! One moment in particular stayed with me. A father quietly asked how much the coats cost. When I told him there was no cost, the relief on his face said everything. He paused and asked, "For both my daughter and son, or just one?" "Both children," I replied. The gratitude in that moment was unforgettable. Experiences like this show just how meaningful Operation Warm's work truly is. As a Colonial Subaru volunteer, I'm proud to represent an organization that's about so much more than selling cars. Colonial Subaru consistently gives back to the community, caring deeply for every child who received a warm coat that day, and for every parent who could go to bed that cold winter night with one less thing to worry about. To me, that's the Subaru Love Promise in action, and it's a beautiful thing!
A Morning of Community and Clean Up at Rogers Park - Danielle B
There’s something truly special about watching a community come together for a common purpose. As a repeat volunteer with Colonial Subaru’s “Subaru Loves the Earth” initiatives, I’ve attended several great cleanup events and this year’s CT Cleanup at Rogers Park in Danbury, was no exception. It was a brisk Sunday morning in October when volunteers began gathering-families, teenagers, and longtime community members like myself. Armed with gloves, bags, and grabbers, we spread out across the ball fields, playground, open spaces, parking lot, and around the pond to divide and conquer. By the time the event wrapped up, we had collected hundreds of pounds of trash…everything from beer cans and cigarette butts to food containers, clothing, furniture, and even dozens of discarded milk crates pulled from the water. What struck me most that day wasn’t just the visible difference we made in the park-it was the people making it happen. A standout moment was when one teenage boy showed up alone after seeing a post about the cleanup on social media. He told us he used to play at Rogers Park when he was little and couldn’t stand to see it looking so neglected. That kind of initiative and care is exactly what gives me hope for the future. Watching teenagers and families work side by side, laughing and cheering each other on as we uncovered long-buried debris, reminded me why this day is so meaningful. The pride on those young faces as they added to the mounting trash pile they helped create-it was both touching and inspiring. These are the next generation of environmentalists, and seeing their enthusiasm reminded me how important it is that we keep giving them these opportunities to lead and make a difference. A huge thank you goes to Colonial Subaru, Save the Sound, and Subaru of New England for planning and supporting events like this. Their commitment to the Subaru Love Promise, especially the Subaru Loves the Earth pillar, makes tangible, lasting change right here in our community. I left Rogers Park that day with cold hands, a full heart, and renewed faith in what can happen when people care. My hope is that these young volunteers keep showing up and showing out! Together we’re not just cleaning parks-we’re building a culture of responsibility and love for our planet that will last for generations.
Colonial Subaru gives Love and Hope to cancer patients! - Daniela V
Colonial Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Danbury Hospital through the Subaru Loves to Care initiative. The partnership involved delivering blankets, and messages of hope to cancer patients. On June 30, 2025, Colonial Subaru personally delivered these items to patients in treatment. Together we have spread warmth, love, and relief to cancer patients and their families as part of Subaru Loves to Care®. The local staff at Colonial Subaru partnered with local LLS and Danbury Hospital staff to visit and pass out blankets to patients fighting cancer. It was a memorable morning of giving back to our community. Many thanks to the devoted staff at Danbury Hospital who go above and beyond for all of those affected by blood cancers. Thank you, Colonial Subaru for “loving to care” for our blood cancer patients and for your continued partnership!
Love in Action: Celebrating 50 Years of Empowerment with Colonial Subaru - Samantha F
In 2025, The Center for Empowerment and Education (CEE) proudly marks 50 years of unwavering commitment to preventing and responding to interpersonal violence across 11 Connecticut towns. From its humble beginnings in a Danbury kitchen to becoming a leading voice for survivors and a champion of prevention, CEE's legacy is one of courage, compassion, and community. This milestone year is not just a celebration of the past — it’s a promise for the future. Since 1975, CEE has been a lifeline for individuals facing domestic violence, sexual assault, and other forms of interpersonal violence. What began as the Women's Center of Greater Danbury — founded by three brave women, Alice Chapman, Mary Elizabeth Corso, and Bonnie Law — has evolved into a comprehensive agency serving people of all genders. Today, CEE offers critical crisis intervention, advocacy, education, and prevention services throughout Bethel, Bridgewater, Brookfield, Danbury, New Fairfield, New Milford, Newtown, Redding, Ridgefield, Roxbury, and Sherman. As we honor our 50-year legacy, we are also deeply grateful for the partners who have made this journey possible — especially Colonial Subaru. Through Subaru's Share the Love campaign, Colonial Subaru has stood beside CEE, providing vital support that empowers our mission. Their partnership fuels our prevention programs, supports survivor services, and helps ensure we remain a steady presence in the lives of those who need us most. Together, we have educated hundreds of thousands of students, families, and professionals — planting seeds of empathy, respect, and change that ripple through generations. Fifty years is an extraordinary achievement, but we know there is still work to be done. With partners like Colonial Subaru by our side, we’re not just looking back — we’re looking ahead. Our promise is to continue building a future where every individual in our community can live free from violence, empowered and supported. Thank you, Colonial Subaru, for helping us share the love — and the hope — that drives our work.
Colonial Subaru CT Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Danbury, this is a harsh reality. Helping others strengthens communities, which is why Colonial Subaru CT is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Colonial Subaru CT have helped nearly 900,000 children and adults in urgent need. On 01/27/2025, Colonial Subaru CT donated 120 coats to The Regional YMCA of Western CT - YMCA Children's Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
