The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
What is the Subaru Love Promise Community Commitment?
At Colonial Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Colonial Subaru dedicated locally to the Love Promise?
I believe in being more than a Subaru retailer. I believe in being part of my community. In setting an example. In building lifelong relationships. And in ensuring the love is felt not just by our customers, but by all. Not because it is good for business. Because it is the right thing to do.Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Ridgefield Operation Animal Rescue-ROAR
Save the Sound- CT Coastal Cleanup
The Women’s Center of Greater Danbury, Dorothy Day Hospitality House , Meals on Wheels of Ridgefield , Family and Children’s Aid
Ability Beyond
Love Promise Stories from Colonial Subaru
Subaru and Colonial Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Warm Coats and Bright Smiles at Bethel YMCA - Elle C
With so many demands on today's families, parents need all the support they can get. The YMCA provides a safe, welcoming place where children can learn basic skills, build healthy, trusting relationships, and develop self-reliance, guided by the core values of caring, honesty, responsibility, and respect. In late January, the second annual Operation Warm coat event was set up at the Bethel Y during afternoon pick up time for their learning program and after-care families making it easy for children and parents to attend together. Each child was able to choose a brand new winter coat, and afterward, the children proudly signed a thank you board for Colonial Subaru. The board was returned to the dealership, where it is now displayed as a reminder of the impact this partnership has on local families. Through Subaru Loves to Help, Subaru of America partners with Operation Warm to support retailers like Colonial Subaru in providing warmth, dignity, and care to families in need. Together, they deliver brand new winter coats to children who need them most, offering not only protection from the cold, but also comfort, confidence, and the reassurance that their community cares. This partnership shows Subaru's commitment to being more than a car company and to stepping up when it matters most. Volunteering at this event was incredibly moving. As families arrived, it was easy to see how much choosing a warm winter coat meant to both parents and children. What really stood out was seeing some kids wearing the Operation Warm coats they received last year… many now too short in the arms or snug around the middle. Their joy was unmistakable as they picked out bigger, brand new coats, and to my surprise, several even chose the same color and style again! One moment in particular stayed with me. A father quietly asked how much the coats cost. When I told him there was no cost, the relief on his face said everything. He paused and asked, "For both my daughter and son, or just one?" "Both children," I replied. The gratitude in that moment was unforgettable. Experiences like this show just how meaningful Operation Warm's work truly is. As a Colonial Subaru volunteer, I'm proud to represent an organization that's about so much more than selling cars. Colonial Subaru consistently gives back to the community, caring deeply for every child who received a warm coat that day, and for every parent who could go to bed that cold winter night with one less thing to worry about. To me, that's the Subaru Love Promise in action, and it's a beautiful thing!
A Morning of Community and Clean Up at Rogers Park - Danielle B
There’s something truly special about watching a community come together for a common purpose. As a repeat volunteer with Colonial Subaru’s “Subaru Loves the Earth” initiatives, I’ve attended several great cleanup events and this year’s CT Cleanup at Rogers Park in Danbury, was no exception. It was a brisk Sunday morning in October when volunteers began gathering-families, teenagers, and longtime community members like myself. Armed with gloves, bags, and grabbers, we spread out across the ball fields, playground, open spaces, parking lot, and around the pond to divide and conquer. By the time the event wrapped up, we had collected hundreds of pounds of trash…everything from beer cans and cigarette butts to food containers, clothing, furniture, and even dozens of discarded milk crates pulled from the water. What struck me most that day wasn’t just the visible difference we made in the park-it was the people making it happen. A standout moment was when one teenage boy showed up alone after seeing a post about the cleanup on social media. He told us he used to play at Rogers Park when he was little and couldn’t stand to see it looking so neglected. That kind of initiative and care is exactly what gives me hope for the future. Watching teenagers and families work side by side, laughing and cheering each other on as we uncovered long-buried debris, reminded me why this day is so meaningful. The pride on those young faces as they added to the mounting trash pile they helped create-it was both touching and inspiring. These are the next generation of environmentalists, and seeing their enthusiasm reminded me how important it is that we keep giving them these opportunities to lead and make a difference. A huge thank you goes to Colonial Subaru, Save the Sound, and Subaru of New England for planning and supporting events like this. Their commitment to the Subaru Love Promise, especially the Subaru Loves the Earth pillar, makes tangible, lasting change right here in our community. I left Rogers Park that day with cold hands, a full heart, and renewed faith in what can happen when people care. My hope is that these young volunteers keep showing up and showing out! Together we’re not just cleaning parks-we’re building a culture of responsibility and love for our planet that will last for generations.
Colonial Subaru gives Love and Hope to cancer patients! - Daniela V
Colonial Subaru partnered with The Leukemia & Lymphoma Society (LLS) and Danbury Hospital through the Subaru Loves to Care initiative. The partnership involved delivering blankets, and messages of hope to cancer patients. On June 30, 2025, Colonial Subaru personally delivered these items to patients in treatment. Together we have spread warmth, love, and relief to cancer patients and their families as part of Subaru Loves to Care®. The local staff at Colonial Subaru partnered with local LLS and Danbury Hospital staff to visit and pass out blankets to patients fighting cancer. It was a memorable morning of giving back to our community. Many thanks to the devoted staff at Danbury Hospital who go above and beyond for all of those affected by blood cancers. Thank you, Colonial Subaru for “loving to care” for our blood cancer patients and for your continued partnership!
Love in Action: Celebrating 50 Years of Empowerment with Colonial Subaru - Samantha F
In 2025, The Center for Empowerment and Education (CEE) proudly marks 50 years of unwavering commitment to preventing and responding to interpersonal violence across 11 Connecticut towns. From its humble beginnings in a Danbury kitchen to becoming a leading voice for survivors and a champion of prevention, CEE's legacy is one of courage, compassion, and community. This milestone year is not just a celebration of the past — it’s a promise for the future. Since 1975, CEE has been a lifeline for individuals facing domestic violence, sexual assault, and other forms of interpersonal violence. What began as the Women's Center of Greater Danbury — founded by three brave women, Alice Chapman, Mary Elizabeth Corso, and Bonnie Law — has evolved into a comprehensive agency serving people of all genders. Today, CEE offers critical crisis intervention, advocacy, education, and prevention services throughout Bethel, Bridgewater, Brookfield, Danbury, New Fairfield, New Milford, Newtown, Redding, Ridgefield, Roxbury, and Sherman. As we honor our 50-year legacy, we are also deeply grateful for the partners who have made this journey possible — especially Colonial Subaru. Through Subaru's Share the Love campaign, Colonial Subaru has stood beside CEE, providing vital support that empowers our mission. Their partnership fuels our prevention programs, supports survivor services, and helps ensure we remain a steady presence in the lives of those who need us most. Together, we have educated hundreds of thousands of students, families, and professionals — planting seeds of empathy, respect, and change that ripple through generations. Fifty years is an extraordinary achievement, but we know there is still work to be done. With partners like Colonial Subaru by our side, we’re not just looking back — we’re looking ahead. Our promise is to continue building a future where every individual in our community can live free from violence, empowered and supported. Thank you, Colonial Subaru, for helping us share the love — and the hope — that drives our work.
Colonial Subaru CT Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Danbury, this is a harsh reality. Helping others strengthens communities, which is why Colonial Subaru CT is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Colonial Subaru CT have helped nearly 900,000 children and adults in urgent need. On 01/27/2025, Colonial Subaru CT donated 120 coats to The Regional YMCA of Western CT - YMCA Children's Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Wings of Hope: Volunteering at the Butterfly Party - Olivia M
This past weekend, I had the chance to represent Colonial Subaru as a volunteer at the annual Butterfly Party, which benefits the Catherine Violet Hubbard Animal Sanctuary. The event was held in honor of what would have been Catherine’s 19th birthday, and it was one of the most meaningful things I’ve ever been part of. Throughout the day, people from all over came together to celebrate animals, community, and kindness. One of the best parts was seeing 30 animals get adopted—dogs, cats, even a few rabbits—and 70 more adoption applications were filled out. Watching kids meet their future pets for the first time was something I’ll never forget. You could just see the instant bond forming. It was really emotional in the best way. At the Colonial Subaru booth, we also had a table set up where people could write messages of hope for patients of the Leukemia & Lymphoma Society. It was amazing to see how many people stopped by—not just to write, but to share their own stories. One little girl wrote, “You are brave. You are loved. You are not alone.” It kind of stopped me in my tracks. I realized how powerful just a few words can be. Even though it was busy and a little overwhelming at times, there was such a good vibe. Everyone was there for a reason, and it felt like we were all part of something that mattered. Catherine’s story is heartbreaking, but the sanctuary and this event show how much good can come from love and remembrance. I’m really thankful I got to be part of the day. It reminded me that even small actions—like helping at a booth or writing a kind note—can make a difference. I’ll definitely remember this experience for a long time.
An Earth Day Rooted in Giving Back - Mackenzie C
This past Earth Day, I had the absolute joy of being part of something both simple and extraordinary—handing out small potted trees to families, kids, couples at Colonial Subaru. In partnership with the Arbor Day Foundation and as part of Subaru’s “Loves the Earth” initiative, we came together to do more than just talk about protecting the planet—we put something green and growing right into people’s hands. It might sound small. Just a sapling in a pot. But let me tell you, every one of those trees came with a story waiting to happen. We set up early in the morning, tables lined with neat rows of baby white oak, shadblow serviceberrys and flowering tulip trees. The scent of soil and new leaves filled the air—fresh and hopeful. The volunteers wore bright smiles and green “Subaru Loves the Earth” shirts, and we were armed with planting tips, care instructions, and reusable tote bags to give away. What I didn’t expect was how meaningful these moments with total strangers would be. One woman picked up a tree with tears in her eyes. She told me her father had planted trees every year in her childhood backyard, and he’d just passed away in March. She chose a beautiful eastern redbud because of its heart shaped leaves and left cradling the sapling like something sacred. A young woman proudly donning a t-shirt that said “Plant Mom” happily walked away with a still- dormant black tulipa, expressing her high hopes for when it woke up from its “nap”. Each conversation reminded me that giving away trees wasn’t just about ecology. It was about connection. Connection to the earth, to memories, to hopes for the future. We handed 100 trees that day. One hundred tiny green promises. And the energy at Colonial Subaru was electric—not with the rush of sales or the noise of traffic, but with a quiet joy. It felt like a celebration of nature and community, just as Earth Day should be. I’ve volunteered for many causes before, but this one struck a special chord. Maybe because it felt so personal. Planting a tree is an act of faith in tomorrow. And helping people take that first step—watching them smile and ask questions gave me such a sense of fulfillment. At the end of the day, I tucked a little red maple into the back seat of my own car to plant in my yard. Every time I look at it, I’ll remember Earth Day 2025.
Colonial Subaru Brings Warmth to Bethel YMCA Families - Danielle C
This winter, the Bethel YMCA hosted a heartwarming event in partnership with Colonial Subaru and Operation Warm, bringing warmth, joy, and a renewed sense of hope to local families. Children and their parents gathered for an after-school celebration where each child had the opportunity to pick out a brand-new winter coat—completely free of charge. The excitement in the room was unmistakable. Smiles lit up children’s faces as they eagerly browsed racks of colorful coats, carefully selecting their favorites. For many parents, the experience was deeply emotional. The realization that these high-quality coats were being gifted to them—no strings attached—left many overwhelmed with gratitude. The event was part of Operation Warm’s mission to provide ‘more than a coat.’ Since its founding 23 years ago, the organization has focused on meeting the basic needs of under-resourced children while also nurturing their confidence, emotional well-being, and connection to community resources. The coats distributed aren’t just for physical warmth—they’re a source of comfort, self-assurance, and hope for a brighter future. Thanks to the generosity and community spirit of Colonial Subaru, this event became more than a simple distribution—it was a powerful moment of giving, unity, and support. For many families in attendance, it marked a meaningful step toward a stronger, more connected community. As a volunteer at this event, I want to thank Colonial Subaru and the Bethel YMCA for making this special day possible—and for reminding us all that even the simplest acts of kindness can have a lasting impact.
Subaru Loves the Earth Volunteers at Shepaug Dam - Darlene C
Volunteering as part of the Colonial Subaru trash collecting crew is becoming a tradition for me. I have participated in this event when it was at Lake Kenosia in Danbury, and now the past few years in Southbury. I find it very responsible that my local car dealership consistently provides this opportunity to the community and their customers like me, who want to help make the planet a better place. Most recently this part of Connecticut was hit incredibly hard when a devastating storm washed away bridges, roads and pushed tons of trash into the water. I saw first hand at this clean-up that it is absolutely essential that we keep checking the water and continue to pull out items that will be disastrous to the environment. As an example, I found a variety of flip-flops, a jump rope, dirty diapers and a workboot! The representative on-site from Save the Sound had a chart that shows how long it would take for everyday items to decompose, and it was both enlightening and shocking to see the data. A glass bottle takes 1 million years to decompose! Working alongside the other volunteers and the Colonial staff was without a doubt, time well spent. We made a difference. I will continue to use the “clean swell” app on my phone and track my trash collecting efforts as our community recovers from the effects of this storm and beyond. Thank you Subaru. See you next year!
Subaru Loves Learning and Adopt-A-Classroom Infuse Funds and Motivation to RPMS Staff and Students - Kristy Z
With the new school year well underway, we at Rogers Park Middle School want to express our gratitude for the support again this year through the Adopt-A-Classroom program. We recently had five elementary school teachers transfer to our school as science and social study teachers in the 6th grade. Receiving this money from Subaru will allow these newly transferred teachers to purchase essential supplies, technology, and educational materials creating a more engaging and resource rich classroom environment. With the stress of moving to middle school and new content to teach, spending this money on items for their new classroom and students will boost their morale and motivation. For students, the improved resources will lead to better learning experiences and outcomes, supporting our diverse needs and ensuring every student has the opportunity to succeed. Colonial Subaru’s adoption of our classrooms also fosters a sense of community and partnership enhancing school spirit and pride while contributing to long-term educational success and community engagement. Thank you for your continued support, it is very much appreciated.
